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Fenty Beauty: A Revolution in Foundation Shades

BY- RHEA POOJARY


The Fenty inclusive photoshoots for the new arcane collection
Fenty Arcane collection

In the beauty industry, inclusivity has often been an afterthought. Then came Fenty Beauty. When Rihanna launched her iconic Pro Filt’r Soft Matte Foundation, she didn’t just introduce another foundation—she redefined the standard. With an unparalleled 50-shade range, Fenty Beauty shattered the norm and set a new precedent for diversity in cosmetics.



From the fairest porcelain to the deepest espresso, every skin tone finds a seamless match. The formula? Weightless, buildable, and long-wearing, giving a flawless, soft-matte finish that feels like second skin. No more compromising. No more mixing shades. Just a foundation that truly understands you.


Fenty Beauty didn’t just create makeup; it sparked a movement. And in a world where representation matters, that’s the kind of beauty that never fades.


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