The Glossier Girl Era: How 2016-2018 Defined Beauty As Cool
- Anmol Debraj
- Mar 29
- 1 min read
Updated: Mar 30
Between 2016 and 2018, Glossier wasn’t just a beauty brand—it was a movement. With its millennial pink aesthetic, dewy skin obsession, and Instagram-first marketing, Glossier became the ultimate ‘cool girl’ brand of the late 2010s.
From Blog to Billion-Dollar Brand
Born from Into The Gloss, Emily Weiss’ beauty blog, Glossier revolutionized beauty by listening to its community and making effortless, minimalist products a must-have.
The Cult-Favorite Products
Boy Brow: The fluffy brow essential.
Cloud Paint: The go-to for a natural flush.
Milky Jelly Cleanser: A gentle skincare staple.
Solution: Glossier’s exfoliating glow-booster.
Lidstar: The shimmery lid tint Beyoncé debuted at the Grammys.
The ‘Glossier Girl’ Aesthetic
Dewy skin, brushed-up brows, and an effortless glow—Glossier made beauty look cool yet attainable.
The Legacy of 2016-2018
With pop-up shops, pink bubble pouches, and a loyal community, Glossier’s reign redefined beauty marketing. Even today, its influence on digital-first, community-driven branding remains strong.
What’s your favorite Glossier memory? Let’s get chatting!
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